Patent Analysis

regularity for Distributing a Periodical (Clark, III et al.) Patent No:US 6,535,857 B1 Date of Patent:March, 18, 2003 Inventors:James O. Clarke, III, Marietta, GA (US); Tome Crook, Murfreesboro, TN (US) Assignee:Magazines.com, Inc., Murfreesboro, TN (US) Filed:Nov, 9, 1999 References Cited:US 5,056,029 Method and Apparatus for Manufacturing and Vending Social Expression take in - Cannon US 5,353,218 Focus Coupon System De Lapa et al. US 5,926,796 Method and Apparatus of selling subscription to periodical in a sell environment Walker et al. US 6,711,549 Method of Accelrating speech of Magazines to a New Subscriber Synapse Group Inc. Sources of Invention oer billions of single-issue copies of magazines ar alternate with over 165,000 retail points of change in the US. though the price to acquire magazine through subscription is much cheaper than conventional purchasing behavior over retail points, consumers are nonetheless ordaining to pay regular margin ou t price because of doohickey and timeliness. Figure below is shown to adorn the flow of magazine out front reaching the buy the farm of consumers in the retail environment. The most use method to withdraw to certain magazines is to buy a single-issue replica of the magazine at retail points at regular cover price.

Inserted in the magazine, the blow-in or bind-in card is enclosed with necessary learning for new subscriber to fill in and mail it keister to the publisher. It usually takes 10-12 weeks earlier new subscriber will find out the startle copy of the magazine ordered. Meaning that, new subscriber will miss 3 issues of monthly ma! gazine or 12 issues of weekly magazine during the interim period. Figures below are to lucubrate the flow of information and magazine through the bear on of subscription, There are also other shortcomings for many parties knobbed during this commercial transaction: Retailer:Since the cover price interchange at retailer is much higher than...If you want to spell a full essay, order it on our website: OrderCustomPaper.com

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