Buick and Budweiser- Selling Success and Patriotism :: Media Advertising Essays

Buick and Budweiser- Selling Success and Patriotism Television commercials go beyond merely informing consumers roughly products or services these advertisements stag their abstract ideas that tend to be valued in American society, such as achiever and patriotism. Two examples are outstanding commercials produced by the gondola manufacturer General Motors for their Buick cars, and the brewery Anheuser-Bush for their beer, Budweiser. While David Barry, in his essay, Red, White, and Beer, Gilbertianly describes the connection surrounded by commercials and values, Rita Dove and Marie Winn, in Loose Ends and Television Addiction respectively, are about an addiction to television and how television creates unbelievable ideal of a reality. Analyses of these twain television advertisements, not only make a connection amongst their products or services and the abstract ideas of success and patriotism, but in the process, likewise sell the ideas as important American values i n a powerful musical mode accomplished only by television, because of peoples addiction to it. The General Motors car commercial features the professional person golfer, Tiger Woods, on the golf course. He makes golf shots that seem undoable such as reservation a shot from a hang bridge. Also, he is surrounded by famous people. While he is making these amazing golf shots, there is always a Buick vehicle at the background, and in some cases, Tiger Woods uses a Buick as a golf walker. The commercial has no plot, however, the visuals are stunning and the Buick is always prominently displayed in the picture. The fame of Tiger Woods is highlighted through the class of the car he drives as well as the seemingly impossible golf shots he makes with little effort. On the other hand, the Budweiser commercial features a donkey that is demoralised as he can not be a break-dance of the elegant, beautiful Clydesdale horses which are the mascots for Budweiser. D etermined, the donkey practices by pulling a cart with beer, prancing about, and changing his appearance. Finally, he comes before a group of Clydesdale horses to be interviewed however, he he-haws like a donkey and thus thinks that he will be rejected. Despite his fears, he is accepted as a Clydesdale. These two humorous and classy commercials are aimed at selling cars and beer, in an unrealistic manner however, they go beyond product marketing to selling the values of success and patriotism in an unrealistic manner too.