A critical review of one other poster Essay Example | Topics and Well Written Essays - 750 words

A critical review of one other poster - Essay Example Significant adoption and implementation of business expansion and business operation strategies in several countries helped the organization to increase its overall market share. On the other hand, Volkswagen can be considered as one of the leading automobile manufacturers and distributors in global market places. Both these organizations are strong brand names within the respective industries in this global market place. Volkswagen entered into the emerging Indian market in the year 2011. Since then the organization adopted and implemented several unique business operation strategies in order to attain significant growth rate in Indian market. The demand for both fuel efficient and luxury automobiles has significantly increased among the Indian customers in the beginning of 21st century. Most importantly, demand for fuel efficient cars drastically increased among the Indians due to their price sensitive mentality (Kotler, 2008, p.59). The management of Volkswagen understood this demand quite significantly. They introduced vehicles in India under the big brand names, such as Skoda, Audi, Bentley and Lamborghini. This strategy helped the organization to gain huge brand image in India. Therefore, this business operation strategy can be considered as one of Volkswagen’s major strengths in Indian market. Innovative marketing, brand awareness strategy, product innovation and innovative business ope ration process can be considered as its other major strengths. Effective capitalization on vehicle financing opportunity helped Volkswagen to arrange sufficient financial resources in Indian market. In addition to this, capitalization of advanced technological resources and eco-friendly business operation practices helped Volkswagen to gain positive brand image in Indian market. Adaptation and implementation of these strategies helped Volkswagen to enhance its